Taking it to the streets: The Hillcrest Mobile Collection
To celebrate its recent renovation and new collection of retailers Hillcrest will be hitting the streets in an exciting way with a unique experiential pop-up truck. From October 26 – 28 from 4:00 p.m. – 8:00 p.m., and October 29 from 1 p.m. – 5 p.m. the truck’s location will be tweeted out every 30 minutes via @Shop_Hillcrest. The installation will feature curated fall/winter fashion trends selected by key retailers.
Pop-up truck visitors will have the chance to win one of the five outfits (valued from $500 - $1000) by filling out a ballot. On each day the first 50 people will receive Hillcrest swag. Visitors can win a $500 shopping spree through a ‘Snap, Share and Win’ contest and Richmond Hill residents can enter online to win a Surprise visit from Hillcrest, who will be delivering ‘surprise boxes’, valued at $150.