Chilean Fresh Fruit Kicks off the Season at the Ontario Food Terminal
Winter Here = Summer in Chile
Chilean fruit gets 2nd Annual kick off at Ontario Food Terminal
Soccer Entertainer and Susanne Bertolas, Eastern Canada merchandiser with the Chilean Fresh Fruit Association, visited the Ontario Food Terminal Jan. 26 to promote Chilean fruit at the height of the import season.
Customers visiting Gambles Ontario Produce at the Ontario Food Terminal at 6:30 a.m. on Jan. 26 were greeted and entertained by a Soccer entertainer, a Favourite Chilean pastime. In light of the Copa cup winning for Chile, Susanne thought it would be a fun idea to bring a taste of Chile to the Market with the ongoing Feeling Chile campaign in Eastern Canada!
During the performance, Eastern Canada merchandiser, Bertolas handed out fresh Chilean Blueberry muffins while discussing opportunities with retailers to bring a taste of Chile to their stores.
This early morning event is one of several planned in the Greater Toronto area to promote the start of the Chilean fruit season.
The Ontario Produce Marketing Association sponsored a blueberry segment on a morning TV show with Shannon Crocker that showcased Chilean blueberries. More TV spots will appear in Kitchener CHCH with Chef D preparing Plums and BT TV Marilyn Smith in Toronto discussing usage ideas for Grapes. look for new Tasty Videos as well as on the Produce Made Simple website.
Local in-store and online retail promotions include contests at Vince’s Market, which ask Social Media fans to post their favorite way of getting healthy with a chance to win a fit bit for February Heart Month.
Join in on Text to Win enter 647-800-0330 message FeelChile and you will automatically be entered to win a Vitamix!
Find Chilean Fresh Fruit in all your favourite grocery stores with Tastings happening throughout February and March. Longo's Markets will be promoting the coveted Muscat Grapes, limited supply so don't miss the opportunity to try these Old World Charm Floral tasting grapes from Chile.
Fruits from Chile also collaborated with Instabuggy, online grocery delivery service www.instabuggy.com promoting recipes of Chilean fruit. Get Fruits from Chile delivered straight to your door in 1 hour.
These are only a few promotions taking place across the country! Ask your retailer for Chilean Fruit and get a
Taste Of Summer and start FEELING CHILE