The Secrets to Creating Online Engagement and Results

Location:London Public Library - Central Branch - Stevenson & Hunt Rm
Address:251 Dundas St. London Map
Start date:December 1, 2016
Time:01:00 PM – 04:00 PM

Many organizations spend endless hours finding and sharing content through social media with the mistaken belief that they are being effective. What can you do to ensure that you are maximizing every online interaction while producing the most meaningful engagement and results?

In this workshop, Geoff Evans (founder of Social Media Coach) will help you achieve the following learning outcomes:

Clearly defining your tribe (an “audience” will never engage to the same depth as a tribe)
Learning to tell powerful stories by combining compelling words with compelling media
Understanding the Facebook algorithm and how it may be preventing your messages from reaching the right people
Analyzing Facebook Insights to evaluate your success and identify areas of opportunity